Learn How To Get Paid
Doing What You Love

Even if you’re short on ideas, money & time…
We can show you how with our proven step-by-step process.

Founding offer & enrollment ends in:
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Your Path To a Thriving Purpose-led
Wellness Business Starts Here!

Founders - Food Matters, FMTV (Gaia) & Wellcademy

Life can be hard at times. We get it.

Especially when you decide to go out on a limb, and start your own idea online.

15 years ago, we did just that. We said no to our high-paying jobs, then in a spare bedroom, we got started turning our passion into an online movement.

Since that time we have started multiple communities & businesses in the wellness space, from films to books, streaming TV, superfoods, podcasts, summits, and more...

But the online world is changing, and many people come to us asking for advice on how they can successfully start or grow an online business.

This is what inspired us to launch the Wellcademy community and business course - a place to learn, share and grow together!

We'll hold your hand through a 10-week (or self-paced) step-by-step process to building or growing your dream business online. Plus, you’ll also meet some of our favorite teachers!

Brands We’ve Built & Worked With:

Are You Tired of Feeling Like This?

  • You have amazing ideas, but then get stuck in procrastination.
  • You're working a job you hate and want to follow your passion.
  • You’re not quite sure how to make a living doing what you love.
  • You don't know where to start or how to get clients online.
  • You’ve started a business but are not seeing the results you wanted.
  • You feel like you’re short on money, time, skills, and contacts…

Introducing the Wellcademy Business Course Wellcademy Business Course
The World’s First School for Online
Wellness Business Education.

Learn From The Best, So You Can Become The Best!

Want to learn how to build your own online business? Go behind the scenes of Food Matters and 15 years of growth. Learn from James, Laurentine, and the team in marketing, social media, design, development, and customer service. Plus, get first-hand advice from the best minds in health & wellness business, on how they got started and strategies for growing faster, with less effort, in any market.

Who is the Wellcademy Business Course For?

  • You’re looking to take the next step on your wellness journey and share your message with the world.
  • You’re a Nutrition Coach, Health Coach, Yoga Teacher, Health Practitioner, or Nurse and wish to reach more people!
  • You have a burning desire to help transform people’s lives!
  • You want more flexibility to do what you want in your life.
  • You're looking to turn your passion for wellness into a profitable online business.
Home office woman studying
A woman with studying at her desk

After Completing the Wellcademy Business Course, You Will…

  • Have the mindset required to commit and no longer get stuck in procrastination.
  • Have the confidence to get started with a step-by-step approach to online success.
  • Get clarity on your first steps plus what software to use for your website, email marketing, shopping cart, social media, and podcasting.
  • Access a support network of inspirational individuals on the same path together.
  • Build or upgrade your website and marketing to grow your community, fast!
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What’s Included in The Wellcademy
Business Course?

54 Expert Video Lessons
54 Expert Video Lessons
9 Module Study Workbook
9 Module Study Workbook
Exclusive Private Community
Exclusive Private Community
10 Week Action Plan
10-Week Action Plan
Free Headline, Email & Social Copy Swipe Files
Free Headline, Email & Social Copy Swipe Files
Practical Tutorials With The Food Matters Team
Practical Tutorials With The Food Matters Team
Our Best Performing Sales Page & Opt-In Page Templates
Our Best Performing Sales Page & Opt-In Page Templates
Practical Lessons to Build Your Business As You Learn
Practical Lessons to Build Your Business As You Learn
The Wellcademy Business Course
The Wellcademy Business Course
The Wellcademy Business Course
The Wellcademy Business Course
The Wellcademy Business Course
The Wellcademy Business Course

Wellcademy Business Course Curriculum

Module 1: Mastering Your Mindset

Module 1: Mastering Your Mindset

Before you begin to successfully start or grow your business, it is important to first understand mindset, and the powerful role it plays in your life and business. In this module, we discuss the key principles and practices that will help you define your purpose, identify any self-limiting beliefs, and ultimately prepare your mind for success. This module sets the foundation for the content that follows.

  • How to set an intention for your business that aligns with your mission and goals.
  • Identify limiting beliefs, plus tools and techniques to work through them.
  • How to apply the 4 P’s Model and paint a vision of what is possible for your business.
  • How to elevate your mindset, and maximize the skills you already have.
  • Be led through a 15-minute guided visualization meditation by Laurentine.
Module 2: Defining Your Product & Story

Module 2: Defining Your Product & Story

Once you have worked on setting the foundations of your business, it’s time to step into your creativity and start the planning stage. In this module, we explore important key pillars that must be established in the early phase of your business. These key pillars will serve as guidance as you get your business up and running, begin to see growth, sustain that growth, and start turning a profit.

  • The power of story and the significance of developing your own story.
  • How to establish your business as a brand-focused or personality-focused business.
  • Why narrowing down your niche is so important when establishing a business.
  • What the product ladder is and how to create one that will generate profit.
  • Various frameworks that you can use to establish your product or service in the market.
Module 3: Identifying Your Ideal Customer & Target Market

Module 3: Identifying Your Ideal Customer & Target Market

Knowing and speaking to your ideal customer is the core of every successful business. In this module, we help you identify your ideal customer and understand exactly who they are so that you can effectively speak to them. After you identify them, we go one step further and teach you how to get to know them on a personal level and work to improve their customer experience.

  • How to identify your ideal customer including templates and learning exercises.
  • Effective ways to speak to your ideal customer.
  • The importance of getting to know your customer on a personal level.
  • Proven strategies and ways to improve your customer experience.
  • The power of feedback, why it’s important to collect, and how you can use it to grow your business and retain customers.
Module 4: Developing Your Digital Marketing Plan

Module 4: Developing Your Digital Marketing Plan

The key to lasting success is to add more value than anyone else is. In this module, we focus on the three-step sales and marketing process we have found to be most effective. We work on reframing what “sales” means in a purpose-led business, how to take your customer on a deeper journey with your product or service, and how to make this profitable.

  • The power of education in marketing, and why it’s essential to any business.
  • Various methods of education-based marketing, and how to use them.
  • How to take your customers on a 6-step sales journey and what each step entails.
  • Why an ascension journey is necessary to make a business profitable.
  • How to reframe the idea of “sales” in a purpose-led business.
Module 5: Creating Your Content & Traffic Strategy

Module 5: Creating Your Content & Traffic Strategy

Where your traffic comes from matters! And how it is generated matters too. Once you have a clear vision of your sales journey and customer accession, knowing where you want to guide your traffic, it’s time to think about generating traffic. In this module, you’ll learn about different traffic sources and low-cost strategies for building quality leads.

  • Different ways to generate traffic through blogs, podcasts, social media, and YouTube.
  • A simple three-step process to creating your content strategy.
  • How to have MORE impact with LESS input.
  • What exactly affiliate and partner traffic is and how to use it.
  • How to build customer referral programs and partnerships to increase your leads.
Module 6: Building Your Lead Generation Plan

Module 6: Building Your Lead Generation Plan

Creating a rock-solid lead generation strategy will help you build trust, credibility, and interest from your target audience which will help drive quality traffic. With high-quality traffic and leads come high-value customers, and in this module you'll learn how to build and deliver content that serves these customers, resulting in a win-win.

  • What exactly the lead generation page is, the elements that go into making it effective, and how to build it.
  • How to build your lead generation plan and the content you can be using to maximize it.
  • The step that comes right after the lead generation page, and why it is significant.
  • About permission-based marketing is and how to use this powerful tool to communicate with your customers.
  • What the primary aim should be when building a website, and why this should always be in the back of your mind.
Module 7: Crafting An Unbeatable Offer

Module 7: Crafting An Unbeatable Offer

Your offer can make or break your business and so can your sales page. Why spend all that time and money on turning traffic into leads, only to lose them at the checkout? Having an offer customers cannot refuse is often one of the missing pieces. In this module, we'll show you how to craft a truly unbeatable offer that will help you convert more of your leads into customers and keep them returning every time.

  • The most critical step to internet marketing, and how to leverage it to build a community.
  • Why addressing customer objections is such an important step of the sales journey.
  • The 12 elements that you must include in your sales page.
  • How to format your sales page to create a higher conversion rate.
  • How to price your product or service to be a no-brainer for customers but still profitable for your business.
Module 8: Cultivating Your Customer’s Email Journey

Module 8: Cultivating Your Customer’s Email Journey

Cultivating your customers’ email sequence is about the journey, not the destination. Whilst the end goal is important, it's crucial to lead potential customers through an experience so that they can build trust and get a taste of what you have to offer. Different types of journeys call for different emails. In this module, you’ll learn how to communicate with your customers from start to finish.

  • How to use your email communications to weave a story together for your customers.
  • What the difference is between nurture and content campaigns, and when it’s appropriate to use each.
  • The elements of a sales journey email campaign.
  • How to use your email communications to cultivate user experience, invite them on a journey, and then close a sale.
  • Forms of communication you can use in between campaigns to continue to generate revenue.
Module 9: Scaling Your Mission & Impact

Module 9: Scaling Your Mission & Impact

Even after your business is set up and growing, you will forever be making changes and improvements to serve your customers better and make your business more profitable. By taking a look at certain key metrics, you will be able to decide where to focus your attention. And by using the concept of mirroring, you can test out new ideas to grow your business.

  • The key measurements and statistics you should be recording and why.
  • The Japanese concept of Kaizen, and why it’s important for growing your business.
  • Why it’s critical to constantly be making 1% changes in your business.
  • Why the principle of mirroring can be used to make improvements to what you’re doing.
  • Other tips on how to scale your impact & maximize your potential.
Module 10: Bonus Expert Lessons & Downloads

Module 10: Bonus Expert Lessons & Downloads

The bonus module is packed full of guest expert interviews, and additional videos designed to help you build and grow your business faster!

  • Guest expert interviews with world-class leaders & experts.
  • How-to tutorials by the Wellcademy team.
  • Bonus presentations by James.
  • Business Template Download Pack To Take The Guesswork Out Of Launching Online!
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What Sets the Wellcademy Business Course Apart?

1 You’ll get exclusive insight into the trade secrets and business practices of how Food Matters went from being a two-person startup to a multi-million dollar company.

2 You’ll get practical advice and actionable steps to create your business while you work through each module (it’s not all about theory). So you’re building as you learn!

3 You’ll get access to our best-performing content in the form of templates that you can use for your own business. Email funnels, landing pages, sales pages, offer structure, and much more!

4 You’ll be part of a community of like-minded people who are journeying the same path as you. Plus, you’ll have access to support from the Food Matters team (all who only got to their positions by first being in yours).

A woman in home office wearing glasses

The Wellcademy Business Course is the world’s first dedicated business program for wellness founders, entrepreneurs, intrapreneurs, and movement makers.

If you’re a Nutrition Coach, Yogi, Personal Trainer, Health Practitioner, Passionate Foodie, or aspiring author, this interactive 10-week, video-based training program will teach you how to confidently start or scale your idea and create a profitable business online. From mindset to product to marketing plan & implementation!

Whether you’re brand new to business or established and ready to scale, Wellcademy’s online training will help you to more effectively allocate your time and focus to ensure you invest your precious time and money into marketing that matters!

Following your passion, inspiring transformation in the world, and committing to your own conscious wellness business is what the world needs and there is no better time to start than right now (unless yesterday, but that’s already gone!)

Let’s do this!

James Colquhoun & Laurentine ten Bosch

James and Laurentine in Vanuatu
James and Laurentine in Vanuatu

Meet The Teachers

Alex Ortner
Alex Ortner
Speaker, Author, Entrepreneur & Co-Founder of The Tapping Solution
Christa Orecchio
Christa Orecchio
Clinical Nutritionist, Author, TV Host & Founder of The Whole Journey
Daniel Brunet
Daniel Brunet
Web Developer at Food Matters
Grace Mora
Grace Mora
Producer & VP of Content at Food Matters
James Colquhoun
James Colquhoun
Founder of Food Matters & Wellcademy
Jim Kwik
Jim Kwik
World Expert in Accelerated Learning & Brain Coach
Justin Brown
Justin Brown
YouTube Growth Strategist & Co-founder of Primal Video
Kael Kim
Kael Kim
VP of Technology at Food Matters
Kristina Karlsson
Kristina Karlsson
Founder of KIKKI.K & Dream Life, author, coach, mentor & international speaker.
Laurentine ten Bosch
Laurentine ten Bosch
Founder of Food Matters & Wellcademy
Maritza Barone
Maritza Barone
Content Producer at Food Matters
Melissa Ambrosini
Melissa Ambrosini
Bestselling Author, Podcast Host & Entrepreneur
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Michael Maidens
Michael Maidens
Online Launch Strategist & Founder of The Offer Academy
Mikaela Bella
Mikaela Bella
Affiliate & Marketing Manager at Food Matters
Mike Sherbakov
Mike Sherbakov
Social Entrepreneur & Leadership Specialist
Nick Broadhurst
Nick Broadhurst
Singer, Songwriter & Entrepreneur
Pedram Shojai
Pedram Shojai
Filmmaker, Author & Founder of the Urban Monk
Peita Ward
Peita Ward
VP of Operations at Food Matters
Renae Redgen
Renae Redgen
Founder of Deeto
Shelly Lefkoe
Shelly Lefkoe
Author & Parenting Expert & Co-founder of the Lefkoe Institute
Supriya Pesu
Supriya Pesu
Marketing & Communications Coordinator at Food Matters

Frequently Asked Questions

The Wellcademy Business Course is an interactive 10-week video-based course that will teach you how to confidently start or grow your idea and create a profitable business online. Topics covered range from mindset and products to marketing plans and implementation.

Enrollment for 2022 has closed. Click here to register your interest for our next intake.

Yes. The Wellcademy Business Course can be completed at your own pace, from the comfort of your own home. You have lifetime access, so sign up now, and if you'd like to start this month or next, you'll be able to jump into each lesson at your leisure.

There are 2 ways to work through the course and there is no right or wrong way. Either self-paced or join our guided intake. Self-paced study is ideal for you if you'd like to pause study when life gets in the way. Our guided intake runs over 10 weeks, where you will receive weekly guidance for each module and move through the course along with peers from around the world.

Our priority is the happiness of our customers, so if you aren't 100% satisfied with the program, you can email us for a full refund within 14 days. We have a money-back guarantee, no questions asked.

The best part about the Wellcademy Business Course is you'll have lifetime access. This means you can revisit the lessons and course materials if you need a refresher. Plus you'll have continued access to the course as we update and improve the course with new experts and lessons. (most courses only offer a limited time access).

Yes. Upon successfully completing this course you will receive a Certificate of Completion plus, unlock access to digital badges that you can add to your Linkedln and other social profiles.

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