Wellness Business Course

Master the skills to create and grow your online business in 10 weeks.

Founders - Food Matters, FMTV (Gaia) & Wellcademy

Your Complete Roadmap To Attract Customers, Make An Impact, & Create Financial Freedom!

Taking the leap to build your own business can feel overwhelming and scary. We get it.

17 years ago, we walked away from our high-paying jobs and started Food Matters from a spare bedroom - armed with nothing but passion and a vision. Since then, we’ve built multiple successful wellness brands and products, from films and books to streaming TV, superfoods, podcasts, and global summits.

But it hasn’t been without its challenges. The online world is changing, and more than ever, we hear people asking: “How do I start? How do I grow? What actually works today?

That’s why we created Wellcademy - a purpose-led business course where we share everything we’ve learned about growing a successful wellness brand online.

Founders - Food Matters, Food Matters Institute & Wellcademy

Brands We've Built & Worked With:

Course Outline

Mastering Your Mindset

Mastering Your Mindset

Module One
Defining Your Product & Story

Defining Your Product & Story

Module Two
Identifying Your Ideal Customer & Target Market

Identifying Your Ideal Customer & Target Market

Module Three
Developing Your Digital Marketing Plan

Developing Your Digital Marketing Plan

Module Four
Creating Your Content & Traffic Strategy

Creating Your Content & Traffic Strategy

Module Five
Building Your Lead Generation Plan

Building Your Lead Generation Plan

Module Six
Crafting An Unbeatable Offer

Crafting An Unbeatable Offer

Module Seven
Cultivating Your Customer's Email Journey

Cultivating Your Customer's Email Journey

Module Eight
Scaling Your Mission & Impact

Scaling Your Mission & Impact

Module Nine
Skyrocket Your Influence & Reach

Skyrocket Your Influence & Reach

Module Ten

Start Building Your Dream Wellness Business Today!

Get access to the entire course & exclusive bonuses 100% risk-free.
Love it, or your money back.
Join Wellness Business Course Today!

What You Get:

🎧
Lifetime All-Access Pass: Practical video lessons from the best minds in health & wellness business. No expiration date, ever.
📚
Build Your Business as You Learn: Follow our 10-week action plan including our best-performing templates, copy, and pages.
💼
24/7 Brain Trust: Our support team is on standby to answer your burning questions. During the course and beyond!
🚀
Free Updates for Life: We’re always leveling up our course content. All future content added is free.
🌎
Global Squad Goals: Join our worldwide network of students, coaches, and wellness entrepreneurs. Collaborate, share, and dominate together.
💰
$4,500 in Bonuses: Extra skills, mindset boosters, and proven strategies to kickstart your freedom-based wellness business.
🏆
No-Risk Guarantee: Test drive everything for 14 days. Love it or get your money back. No questions asked.

TURN YOUR PASSION INTO PROFIT!

UNLOCK THE WELLNESS BUSINESS COURSE TODAY

ORIGINAL PRICE: $2,990

LOW MONTHLY $2,990 $2,990

10 Monthly Payments of

$299 USD
 

Flexible
Payments, Instant Access
SAVE $500 OFF
BEST VALUE $2,990 $2,490

One Payment

$2,490 USD
 

Pay Once
& Save Big!
American Express PayPal Powered by Stripe - black
14 Day Money Back Guarantee
SECURE CHECKOUT

You're protected by our
100% Money Back Guarantee.

Build Your Business As You Learn With Our 10-Week Action Plan

Get access to our step-by-step formula, practical tutorials, best-performing templates, and so much more.

10 modules of easy to apply business lessons - audio & video lessons available.
10 modules of easy to apply business lessons - audio & video lessons available.
Complete a multiple choice quiz at the end of modules (retake as many times as you need).
Complete a multiple choice quiz at the end of modules (retake as many times as you need).
Complete a multiple choice quiz at the end of each module (retake as many times as you need).
Complete a multiple choice quiz at the end of each module (retake as many times as you need).
Access additional support resources - study workbook, practical tutorials, & our best-performing templates.
Access additional support resources - study workbook, practical tutorials, & our best-performing templates.
Continue learning with lifetime access to bonuses, new content, the Wellcademy support team & exclusive private community.
Continue learning with lifetime access to bonuses, new content, the Wellcademy support team & exclusive private community.
Instantly download your certificate upon completion.
Instantly download your certificate upon completion.

This Opportunity Is for You If:

  • You have a passion for wellness, but self-doubt and procrastination keep holding you back.
  • You’re stuck in a job that drains you, dreaming of a career that truly lights you up.
  • You know you’re meant for more, but turning your passion into a profitable business feels overwhelming.
  • You want to help others, but you’re unsure where to start or how to attract paying clients.
  • You’ve started your business, but it’s not growing as fast as you hoped - and you’re feeling frustrated.
  • You worry you don’t have enough money, time, experience, or connections to make this work.
Daily Creative Working Office

Sound familiar?

Our 10-week online business course is designed for people just like you. We're talking real-world skills, cutting-edge knowledge, and the confidence to turn your passion into a paycheck.

Whether you're starting from scratch or growing an existing business, we've got you covered.

🔍  Go Behind the Scenes of Food Matters & 17 Years of Growth

Discover the exact step-by-step formula we’ve used to scale multiple businesses - so you can grow faster, with less effort, in any market.

Over a 10-week guided journey (or self-paced track), we’ll walk you through the entire process of launching, growing, and monetizing your business. And along the way, you’ll learn from some of our favorite industry experts who have done it too!

Your dream wellness business is within reach - let’s build it together.

🎬  Where we started to where we are now…

2003

James’ father Roy is bedridden with chronic fatigue syndrome, on six medications, more than 50 pounds overweight, and losing hope. Conventional medicine has no answers.

2007

James and Laurentine graduate as Nutritional Consultants from the Global College of Natural Medicine and coach Roy to his best health.

2008

The film Food Matters is released worldwide, exposing the state of our health and the billion-dollar healthcare industry.

2011

The first Food Matters Recipe Book is published.

2012

The film Hungry For Change is released online to a global audience of more than 1 million people, facing the billion-dollar diet industry head-on.

2014

Food Matters TV (FMTV), the world-first online streaming platform for natural health and nutrition, launches.

2015

The second Food Matters Recipe Book is published, and The Food Matters Foundation begins to support struggling Pacific Island communities.

2018

Transcendence Season 1 is released on FMTV with the support of Novak Djokovic, exploring holistic health as a mind-body experience.

2019

The Food Matters Podcast launches to share game-changing health and wellness conversations on nutrition, alternative healing, and more. FMTV joins forces with publicly listed company Gaia to create the largest transformational streaming site in the world (with a conscious approach to content).

2020

Transcendence Season 2 is released, exploring how herbal medicine, overcoming limiting beliefs, and healing modalities will change the future of our health. The vlog series Wild & Free - A Year on a Tropical Island is released. Food Matters pivots to guided programs, releasing the 7 Day Juice Detox, the 21 Day Clean Eating Program, and the Food Matters Nutrition Certification Course to give people the skills to take back control of their health and formalize their nutrition knowledge.

2021

The Food Matters Institute is formed and becomes the home of the Food Matters Nutrition Certification Course (5,400 students and counting!).

2022

The Food Matters Cookbook is published, and The Wellness Business Course (formerly The Wellcademy Business Course) is created to give people the skills and confidence to turn their passion into a profitable and impactful wellness business.

2024

The film Love Over Money is released on Gaia, The Food As Medicine Nutrition Program launches to teach people how to unlock the healing power of food, and The Food Matters Nutrition Certification Course becomes accredited by the National Board for Health & Wellness Coaching (NBHWC).

TOTAL TIME REQUIRED

10 WEEKS, 5 HOURS PER WEEK

Balancing a full-time job, family responsibilities, or other interests? Our course is designed to integrate smoothly into your routine. While you can complete the course in as little as 10 weeks, it features short audio and video lessons and lifetime access, so you control the time and location of your learning. Your path to building a successful online business is free from the pressure of time constraints - your growth, at your own pace.

Two women joyfully working

How We Help You Go from Passion to Profit:

Break Free from Procrastination & Commit to Your Dream

Gain the mindset and motivation to take action, so you stop overthinking and start building your wellness business with confidence.

Follow a Clear, Step-by-Step Path to Online Success

No more guesswork - get a proven roadmap to launch and grow, from setting up your website to mastering email marketing, social media, and even podcasting.

Surround Yourself with a Supportive, Like-Minded Community

Join a network of passionate wellness entrepreneurs who uplift you, keep you accountable, and help you stay inspired every step of the way.

Build & Scale Your Online Presence, Fast!

Upgrade your website, grow your audience, and attract more clients with smart marketing strategies designed for rapid business growth.

Just Imagine a Life Filled With More...

Rainbow icon FREEDOM

Live where you want, work anytime, from anywhere.

Leaf icon ABUNDANCE

Create a life of financial freedom, take on clients you want, and charge what you like.

Sun icon HAPPINESS

No more 9-5 grind or living for the weekend. Love your life, every day.

Gain Insider Secrets from Top Health & Wellness Entrepreneurs Who’ve Built Thriving Online Businesses

James Colquhoun | Laurentine ten Bosch | Melissa Ambrosini | Alex Ortner | Christa Orecchio | Jim Kwik | Mike Sherbakov | Shelly Lefkoe | Pedram Shojai | Kristina Karlsson | And More

Real Students. Real Success. Here’s What They’re Doing Now.

Discover 6 inspiring ways graduates turn their passion into profit.

1
Write & Publish a Best-Selling Cookbook
  • Turn your passion for healthy eating into a profitable business! Create, market, and sell your own cookbook - whether it’s digital, self-published, or traditionally printed.
2
Launch Your Own Social Channel & Monetize Your Expertise
  • Share your knowledge with the world! Build social channels that attract thousands of followers and discover how to turn your content into income streams like courses, eBooks, or affiliate partnerships.
3
Grow & Scale Your Yoga, Pilates, or PT Studio
  • Take your in-person business online and attract more clients, create digital memberships, and expand your brand beyond your local community.
4
Create & Sell Your Own Online Wellness Program
  • Whether it’s meal plans, fitness coaching, or holistic healing, package your expertise into an online course or membership that generates recurring revenue.


5
Start a Podcast & Build Your Authority in the Industry
  • Position yourself as a leader in wellness! Learn how to launch, grow, and monetize a podcast that connects with your audience and opens doors to brand partnerships and sponsorships.
6
Open an Online Health Store & Sell Products You Love
  • Curate and sell your favorite wellness products! Launch your own eCommerce store - whether it’s supplements, superfoods, or sustainable lifestyle products.

And so much more! Whether you’re dreaming of launching a wellness retreat, writing a book, or creating a thriving online brand - the possibilities are endless.

Start Building Your Dream Wellness Business Today!

Get access to the entire course & exclusive bonuses 100% risk-free.
Love it, or your money back.
Join Wellness Business Course Today!

What You Get:

🎧
Lifetime All-Access Pass: Practical video lessons from the best minds in health & wellness business. No expiration date, ever.
📚
Build Your Business as You Learn: Follow our 10-week action plan including our best-performing templates, copy, and pages.
💼
24/7 Brain Trust: Our support team is on standby to answer your burning questions. During the course and beyond!
🚀
Free Updates for Life: We’re always leveling up our course content. All future content added is free.
🌎
Global Squad Goals: Join our worldwide network of students, coaches, and wellness entrepreneurs. Collaborate, share, and dominate together.
💰
$4,500 in Bonuses: Extra skills, mindset boosters, and proven strategies to kickstart your freedom-based wellness business.
🏆
No-Risk Guarantee: Test drive everything for 14 days. Love it or get your money back. No questions asked.

TURN YOUR PASSION INTO PROFIT!

UNLOCK THE WELLNESS BUSINESS COURSE TODAY

ORIGINAL PRICE: $2,990

LOW MONTHLY $2,990 $2,990

10 Monthly Payments of

$299 USD
 

Flexible
Payments, Instant Access
SAVE $500 OFF
BEST VALUE $2,990 $2,490

One Payment

$2,490 USD
 

Pay Once
& Save Big!
American Express PayPal Powered by Stripe - black
14 Day Money Back Guarantee
SECURE CHECKOUT

You're protected by our
100% Money Back Guarantee.

The Wellness Business Course
The Wellness Business Course
The Wellness Business Course
The Wellness Business Course
The Wellness Business Course
The Wellness Business Course
Listening to the modules ... makes me appreciate what you do for the world, on a whole different level. It actually feels like a win-a-thon! I learn something new, you pass on your knowledge ... [and] spread the message to the world ... I am so looking forward to dive deeper into your teachings. Thank you for everything you do!"
- Kerstin

Plus, There’s More!

Unlock Over $4,500 Worth of Bonuses
When You Enroll Today!

✅ Ensure Your Success

BONUS #1

Exclusive Access To The Wellcademy Global Community for Extra Support

Join our private online community and connect with a collaborative network of like-minded entrepreneurs to fast-track your business growth. Connect with peers, share insights, and build valuable relationships.

Valued at: $199 - Yours Free

Wellness Business Course Private Facebook Group

BONUS #2

Best Performing Template PDFs

Take The Guesswork Out Of Launching Online and get instant download access to 17 years of split test data to grow your business fast! Includes templates of our most successful opt-in and sales pages, our top-performing headline & byline combinations, email journeys for sales funnels and launches, and more.

Valued at: $1,999 - Yours Free

Total Wellness Summit Transcendence Screening The Food Matters Cookbook

BONUS #3

Lifetime Access

You’ll get lifetime access to the course, meaning no strict timeframes or due dates. Plus, you can revisit the lessons as often as you’d like! Use the course as a reference tool as you grow your business.

Valued at: $999 - Yours Free

Lifetime Access

BONUS #4

Free Course Updates

Our team is constantly working to keep the course up to date, relevant, and simply the best on the market. You’ll receive access to ALL new content, lessons, bonuses, and features added to the course in the future.

Valued at: $899 - Yours Free

Free Course Updates

BONUS #5

Ongoing Live Chat, Email & Text Support

Get one-click support from our team to answer all your questions. The support doesn’t stop when you finish the course, it’s ongoing, as you get lifetime access!

Valued at: $499 - Yours Free

Ongoing Live Chat, Email & Text Support

Total Value of Exclusive Bonuses = $4,595 - Yours Free

Start Building Your Dream Wellness Business Today!

Get access to the entire course & exclusive bonuses 100% risk-free.
Love it, or your money back.
Join Wellness Business Course Today!

What You Get:

🎧
Lifetime All-Access Pass: Practical video lessons from the best minds in health & wellness business. No expiration date, ever.
📚
Build Your Business as You Learn: Follow our 10-week action plan including our best-performing templates, copy, and pages.
💼
24/7 Brain Trust: Our support team is on standby to answer your burning questions. During the course and beyond!
🚀
Free Updates for Life: We’re always leveling up our course content. All future content added is free.
🌎
Global Squad Goals: Join our worldwide network of students, coaches, and wellness entrepreneurs. Collaborate, share, and dominate together.
💰
$4,500 in Bonuses: Extra skills, mindset boosters, and proven strategies to kickstart your freedom-based wellness business.
🏆
No-Risk Guarantee: Test drive everything for 14 days. Love it or get your money back. No questions asked.

TURN YOUR PASSION INTO PROFIT!

UNLOCK THE WELLNESS BUSINESS COURSE TODAY

ORIGINAL PRICE: $2,990

LOW MONTHLY $2,990 $2,990

10 Monthly Payments of

$299 USD
 

Flexible
Payments, Instant Access
SAVE $500 OFF
BEST VALUE $2,990 $2,490

One Payment

$2,490 USD
 

Pay Once
& Save Big!
American Express PayPal Powered by Stripe - black
14 Day Money Back Guarantee
SECURE CHECKOUT

You're protected by our
100% Money Back Guarantee.

ENROLL TODAY 100% RISK-FREE

100% Money Back Guarantee

14 Day Money Back Guarantee
if You Don’t Love The Course

“We know big decisions take trust. That’s why you can try the course risk-free for 14 days. Dive in, explore the content, and if it’s not the right fit - just let us know. We’ll give you a full refund, no questions asked.”

Your success and satisfaction are our top priorities. We're committed to changing lives through nutrition education, and we want to make sure this is the right path for you. If you aren’t completely satisfied within 14 days, simply reach out to our Customer Service team. We'll refund your entire purchase price. Take the leap, risk-free.

A Word From The Founders

The Wellness Business Course is the world's first dedicated business program for wellness founders, entrepreneurs, intrapreneurs, and movement makers.

If you're a Nutrition Coach, Yogi, Personal Trainer, Health Practitioner, Passionate Foodie, or aspiring author, this interactive 10-week, video-based training program will teach you how to confidently start or scale your idea and create a profitable business online. From mindset to product to marketing plan & implementation!

Whether you're brand new to business or established and ready to scale, Wellcademy's online training will help you to more effectively allocate your time and focus to ensure you invest your precious time and money into marketing that matters!

Following your passion, inspiring transformation in the world, and committing to your own conscious wellness business is what the world needs and there is no better time to start than right now (unless yesterday, but that's already gone!)

Let's do this!

James & Laurentine

James Colquhoun & Laurentine ten Bosch

Frequently Asked Questions

The Wellness Business Course is an interactive 10-week video-based course that will teach you how to confidently start or grow your idea and create a profitable business online. Topics covered range from mindset and products to marketing plans and implementation.

Yes. The Wellness Business Course can be completed at your own pace, from the comfort of your own home. You have lifetime access, so sign up now, and if you'd like to start this month or next, you'll be able to jump into each lesson at your leisure.

The program is made up of ten modules and we recommend dedicating approximately 5 hours to completing each module, making the program easy to complete in 10 weeks. Because the program is 100% online and accessible 24/7 with no lecture commitments, you can start when you're ready, and complete it around your own schedule or downtime.

Our priority is the happiness of our customers, so if you aren't 100% satisfied with the program, you can email us for a full refund within 14 days. We have a money-back guarantee, no questions asked.

The best part about the Wellness Business Course is you'll have lifetime access. This means you can revisit the lessons and course materials if you need a refresher. Plus you'll have continued access to the course as we update and improve the course with new experts and lessons (most courses only offer limited-time access).

Yes. Upon successfully completing this course you will receive a Certificate of Completion plus, unlock access to digital badges that you can add to your Linkedln and other social profiles.

Start Building Your Dream Wellness Business Today!

Get access to the entire course & exclusive bonuses 100% risk-free.
Love it, or your money back.
Join Wellness Business Course Today!

What You Get:

🎧
Lifetime All-Access Pass: Practical video lessons from the best minds in health & wellness business. No expiration date, ever.
📚
Build Your Business as You Learn: Follow our 10-week action plan including our best-performing templates, copy, and pages.
💼
24/7 Brain Trust: Our support team is on standby to answer your burning questions. During the course and beyond!
🚀
Free Updates for Life: We’re always leveling up our course content. All future content added is free.
🌎
Global Squad Goals: Join our worldwide network of students, coaches, and wellness entrepreneurs. Collaborate, share, and dominate together.
💰
$4,500 in Bonuses: Extra skills, mindset boosters, and proven strategies to kickstart your freedom-based wellness business.
🏆
No-Risk Guarantee: Test drive everything for 14 days. Love it or get your money back. No questions asked.

TURN YOUR PASSION INTO PROFIT!

UNLOCK THE WELLNESS BUSINESS COURSE TODAY

ORIGINAL PRICE: $2,990

LOW MONTHLY $2,990 $2,990

10 Monthly Payments of

$299 USD
 

Flexible
Payments, Instant Access
SAVE $500 OFF
BEST VALUE $2,990 $2,490

One Payment

$2,490 USD
 

Pay Once
& Save Big!
American Express PayPal Powered by Stripe - black
14 Day Money Back Guarantee
SECURE CHECKOUT

You're protected by our
100% Money Back Guarantee.

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