Life can be hard at times. We get it.
Especially when you decide to go out on a limb, and start your own idea online.
15 years ago, we did just that. We said no to our high-paying jobs, then in a spare bedroom, we got started turning our passion into an online movement.
Since that time we have started multiple communities & businesses in the wellness space, from films to books, streaming TV, superfoods, podcasts, summits, and more...
But the online world is changing, and many people come to us asking for advice on how they can successfully start or grow an online business.
This is what inspired us to launch the Wellcademy community and business course - a place to learn, share and grow together!
We'll hold your hand through a 10-week (or self-paced) step-by-step process to building or growing your dream business online. Plus, you’ll also meet some of our favorite teachers!
Before you begin to successfully start or grow your business, it is important to first understand mindset, and the powerful role it plays in your life and business. In this module, we discuss the key principles and practices that will help you define your purpose, identify any self-limiting beliefs, and ultimately prepare your mind for success. This module sets the foundation for the content that follows.
Once you have worked on setting the foundations of your business, it’s time to step into your creativity and start the planning stage. In this module, we explore important key pillars that must be established in the early phase of your business. These key pillars will serve as guidance as you get your business up and running, begin to see growth, sustain that growth, and start turning a profit.
Knowing and speaking to your ideal customer is the core of every successful business. In this module, we help you identify your ideal customer and understand exactly who they are so that you can effectively speak to them. After you identify them, we go one step further and teach you how to get to know them on a personal level and work to improve their customer experience.
The key to lasting success is to add more value than anyone else is. In this module, we focus on the three-step sales and marketing process we have found to be most effective. We work on reframing what “sales” means in a purpose-led business, how to take your customer on a deeper journey with your product or service, and how to make this profitable.
Where your traffic comes from matters! And how it is generated matters too. Once you have a clear vision of your sales journey and customer accession, knowing where you want to guide your traffic, it’s time to think about generating traffic. In this module, you’ll learn about different traffic sources and low-cost strategies for building quality leads.
Creating a rock-solid lead generation strategy will help you build trust, credibility, and interest from your target audience which will help drive quality traffic. With high-quality traffic and leads come high-value customers, and in this module you'll learn how to build and deliver content that serves these customers, resulting in a win-win.
Your offer can make or break your business and so can your sales page. Why spend all that time and money on turning traffic into leads, only to lose them at the checkout? Having an offer customers cannot refuse is often one of the missing pieces. In this module, we'll show you how to craft a truly unbeatable offer that will help you convert more of your leads into customers and keep them returning every time.
Cultivating your customers’ email sequence is about the journey, not the destination. Whilst the end goal is important, it's crucial to lead potential customers through an experience so that they can build trust and get a taste of what you have to offer. Different types of journeys call for different emails. In this module, you’ll learn how to communicate with your customers from start to finish.
Even after your business is set up and growing, you will forever be making changes and improvements to serve your customers better and make your business more profitable. By taking a look at certain key metrics, you will be able to decide where to focus your attention. And by using the concept of mirroring, you can test out new ideas to grow your business.
The bonus module is packed full of guest expert interviews, and additional videos designed to help you build and grow your business faster!
1 You’ll get exclusive insight into the trade secrets and business practices of how Food Matters went from being a two-person startup to a multi-million dollar company.
2 You’ll get practical advice and actionable steps to create your business while you work through each module (it’s not all about theory). So you’re building as you learn!
3 You’ll get access to our best-performing content in the form of templates that you can use for your own business. Email funnels, landing pages, sales pages, offer structure, and much more!
4 You’ll be part of a community of like-minded people who are journeying the same path as you. Plus, you’ll have access to support from the Food Matters team (all who only got to their positions by first being in yours).
The Wellcademy Business Course is the world’s first dedicated business program for wellness founders, entrepreneurs, intrapreneurs, and movement makers.
If you’re a Nutrition Coach, Yogi, Personal Trainer, Health Practitioner, Passionate Foodie, or aspiring author, this interactive 10-week, video-based training program will teach you how to confidently start or scale your idea and create a profitable business online. From mindset to product to marketing plan & implementation!
Whether you’re brand new to business or established and ready to scale, Wellcademy’s online training will help you to more effectively allocate your time and focus to ensure you invest your precious time and money into marketing that matters!
Following your passion, inspiring transformation in the world, and committing to your own conscious wellness business is what the world needs and there is no better time to start than right now (unless yesterday, but that’s already gone!)
Let’s do this!
James Colquhoun & Laurentine ten Bosch
The Wellcademy Business Course is an interactive 10-week video-based course that will teach you how to confidently start or grow your idea and create a profitable business online. Topics covered range from mindset and products to marketing plans and implementation.
Enrollment for 2022 has closed. Click here to register your interest for our next intake.
Yes. The Wellcademy Business Course can be completed at your own pace, from the comfort of your own home. You have lifetime access, so sign up now, and if you'd like to start this month or next, you'll be able to jump into each lesson at your leisure.
There are 2 ways to work through the course and there is no right or wrong way. Either self-paced or join our guided intake. Self-paced study is ideal for you if you'd like to pause study when life gets in the way. Our guided intake runs over 10 weeks, where you will receive weekly guidance for each module and move through the course along with peers from around the world.
Our priority is the happiness of our customers, so if you aren't 100% satisfied with the program, you can email us for a full refund within 14 days. We have a money-back guarantee, no questions asked.
The best part about the Wellcademy Business Course is you'll have lifetime access. This means you can revisit the lessons and course materials if you need a refresher. Plus you'll have continued access to the course as we update and improve the course with new experts and lessons. (most courses only offer a limited time access).
Yes. Upon successfully completing this course you will receive a Certificate of Completion plus, unlock access to digital badges that you can add to your Linkedln and other social profiles.